Revolutionary!

Let me say a few words about text "technology." I'm not a scientist or a techie, but this technology, while actually quite simple, is revolutionizing the advertising medium. Texting runs through low frequency (all I know is, even when I cannot get a call to go through, a text will ALWAYS get through), so the delivery rate will always be very high. The immediacy, open rate, and ROI (20%) make text message marketing more attractive than email marketing.

So, how does one obtain a list of prospects to text to? With email, you had to get them to fill in a lead capture, or "squeeze" page, then an autoresponder grabs their info. With texting, there is an element of "real life" marketing. That is, you actually have to place signs, banners, flyers around, so customers will know which "short code" to text to, thereby receiving their prize (coupons, etc.) In turn, their cell numbers are captured into a database, where they can be texted to, as the client wishes.

Radio stations (at least the "hip" ones) have been using this technology for a few years now. They run contests for tickets, prizes, or just comments. "Hey, text 12345 to let us know what you think," for example. This is very powerful and immediate, as radio and TV is. I've noticed TV commercials (Ford, for example) using short codes in their ads (as well as social media), so we know these are legitimate and cutting-edge methods to reach out to prospective buyers. That's what we're here for in the first place, right?

More soon,

Steve

P.S. to try this out for yourself, go to: http://bit.ly/dZTAjJ